Facebook has chosen to kill off some of its features that not many people are using anymore. The Poke function is gone, as are a couple iOS mobile application that are not used that often and the Camera function.
Poke and Camera were both an effort on the part of Facebook to try and compete with popular apps such as SnapChat and Instagram, but they did not receive much attention from users. Poke was supposed to compete with SnapChat, it let users send pictures and videos to people that would be deleted after viewing. However, it appears that not many people using Facebook really ever understood what it did or wanted to use it.
It was released in 2011 and the only time there was any news regarding it was in 2012, when it was the topic of a problem that involved Facebook head Mark Zuckerberg’s sister Randi, who was a Facebook executive as well at one point.
The photos are supposed to be deleted right away, but when Randi Zuckerberg posted a photo of the Zuckerberg family reacting to the new app, the photo managed to go viral.
Facebook already purchased Instagram, so why the Camera app was even developed is really anyone’s guess. It was obvious from the start that it was heavily influenced by Instagram and did not really offer anything new when it came to sharing photos online. It worked according to the same principle, users took photos, edited them with filters and then posted them online.
Facebook has been in the news a lot recently when it comes to mobile services. There have been recent announcements that the service is going to add a mobile-ad network very soon. This is expected to be able to get more data from Facebook users on mobile devices and it has been met with some criticism.
It seems that more and more users are accessing the site through the mobile app instead of the browser, and Facebook is now looking for a way to further capitalize on that trend. No announcements have been made on when the mobile-ad system will be released.